B2B Marketing & Sales · AI · Salesforce
Stay ready. Grow now.
Markets are shifting, customer expectations are rising and AI is changing the rules of the game. Do your processes, teams and technologies work together well enough to keep up?
We help companies grow with smart marketing and sales processes built on the Salesforce platform: strategically sound, AI-powered and user-friendly.
01 — Where you stand
Sound familiar?
This is exactly where we come in – looking at how strategy, processes, technology and the people who use them every day work together.
A CRM rollout is coming up – and the questions keep piling up
What are our requirements? What does it mean for our team? And how do we make sure the investment pays off?
Everyone is talking about AI – but where do we start?
The potential is tangible, but there is no plan for where AI truly adds value in marketing and sales.
The solution is in place – but nobody enjoys using it
Data is missing, processes live on in shadow systems, tool know-how is lacking and the system is seen as a chore rather than a help.
Marketing and sales work side by side instead of together
Different goals, separate tools, separate numbers. Leads get lost – and nobody knows exactly where or why.
02 — Our approach
Strategy, processes, technology and people – thought through together
01
Strategy & Sparring
We challenge, sharpen and evolve your marketing and sales strategy together with you.
02
Processes & AI
We design lean workflows from lead generation to signed contract and work with you to pinpoint where AI saves time and enables better decisions.
03
Technology & Implementation
We implement Salesforce, evolve existing systems and make sure your tech stack fits your business – and grows with it.
04
People & Adoption
A tool is only as good as its adoption. That is why we think about the people who work with it every day right from the start: with clear processes, easy-to-follow training and solutions that lighten the load instead of adding to it.
03 — Services
How we can work together
Workshops
Compact and focused: we work on your specific topic together and define the most sensible next steps.
Popular topics: Requirements Engineering, Lead Management, Campaign Management & ROI
Strategic Sparring
Exchange on equal footing for managing directors, marketing and sales leads and Salesforce admins – on strategy, processes and AI.
Health Check
We review your existing Sales Cloud and/or Marketing Cloud Account Engagement setup, talk to your users and show where there is room for optimisation.
Projects
From new implementations to further development: we guide your Salesforce project from the first requirement to go-live and beyond.
Trainings
Hands-on training tailored to your processes: from project readiness training before an implementation to team training for Sales Cloud and Marketing Cloud Account Engagement.
Service Package
Your go-to contact for questions about your Sales Cloud or Marketing Cloud Account Engagement setup: with a service agreement, we can support you flexibly whenever you need us.
04 — How we work
From the first question to results
1
Getting to know you
In a free 30-minute intro call, we clarify where you stand and where you want to go.
2
Analysis
We take a close look at your processes, your team and your tech stack and identify the biggest levers.
3
Implementation
Together we put the measures into practice – pragmatically, step by step and with your team on board.
4
Ongoing support
We are still there for you after go-live – with training, sparring and ongoing support.
05 — Why Scalina
Experience tailored to your project
10+ years
of experience in the Salesforce ecosystem and B2B marketing
50+ projects
From proofs of concept to implementations and service agreements – from manufacturing to professional services, from small business to enterprise, from the DACH region to North America
1:1
Personal consulting on equal footing – in English or German, on-site or remote
Certifications & continuous learning
06 — About me
Tina Fördös
More about me
I bring together marketing, sales and technology. I gained my experience as a Salesforce consultant at one of the leading implementation partners in the DACH region, as Product Owner for B2B Digital Service & Experience at A1 Telekom Austria, and as an export and internationalisation advisor for Austrian companies at the Austrian Trade Commission in Moscow.
My focus areas: marketing strategy, marketing & sales alignment, Marketing Cloud Account Engagement, Marketing Cloud Next, Sales Cloud, training, change management and user adoption.
For me, a project is successful when the team enjoys using the new tool and feels the value it brings.
Katharina Pinczolits
More about me
I support companies along the customer journey, from marketing and sales to service. I help them choose the right solution, implement it and make it work in practice. I gained my experience as a Solution Engineer at Salesforce, where I worked for five years. Before that, I was Team Lead and Key User for Marketing Automation at A1 Telekom Austria. Earlier in my career, I drove digital processes forward in various digital departments, including at Europcar and HP.
My focus areas: marketing technology strategy, user adoption, Marketing Cloud Next, Sales Cloud, Service Cloud, training and change management.
My goal: to help companies automate their processes and scale successfully as a result.
Let’s talk
In a free 30-minute intro call, we’ll look at where you stand together – and discuss the most sensible next step.